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QuickPrepMedia

Google Merchant Center Image Checker

Check your product image against Google Merchant Center requirements before submitting your feed. Analysis runs locally in your browser, then groups blockers, warnings, and manual-review items into one preflight view.

  • Analyzed in your browser
  • Free, no account
  • Up to 100 MB per image

Drop image here or click to browse

Reads JPEG, PNG, WebP, GIF, BMP, and AVIF. TIFF, SVG, and HEIC open only if your browser can decode them.

Google Merchant Center accepts JPEG, PNG, WebP, GIF, BMP, and TIFF.

One image, up to 100 MB. It is analyzed in this browser and not uploaded.

What the report covers

  • Measured: file format, animation, transparency, pixel size, pixel count and file size.
  • Estimated: sharpness, promotional text or watermarks, and borders.
  • Left to you: the actual product, the right variant, promotional overlays, framing, the apparel minimum, bundles and the background.

How to check and fix a product image

  1. Select your image

    Choose or drop one product image. It is read and analyzed in this browser.

  2. Read the findings

    Start with required fixes, then warnings. Results marked Estimated may need a look by eye.

  3. Check what the checker can't

    Go through the items under “Review yourself”: whether the image shows the actual product and the right variant, and follows Google's guidance on promotional overlays, framing and background.

  4. Fix and check again

    Edit the image in your usual editor or one of our tools, save it, then select the saved file here to recheck.

Google Merchant Center image requirements and sources

What the checker compares your image with, where each rule comes from, and how it is checked. Google separates minimum requirements, which lead to disapproval when they are not met, from best practices; this list keeps them apart. Most rules apply to every product image, some only to the main image or to certain kinds of product.

  • Supported file format

    Applies to
    Every product image
    Level
    Required
    Rule or guidance
    JPEG, PNG, WebP, GIF, BMP, and TIFF (JPEG or PNG preferred), in RGB colour mode
    How it's checked
    Measured
    Source

  • Still GIFs only

    Applies to
    Every product image
    Level
    Required
    Rule or guidance
    Animated GIFs are not accepted
    How it's checked
    Measured
    Source

  • Transparent background

    Applies to
    Every product image
    Level
    Recommended
    Rule or guidance
    Google recommends a solid white or transparent background, but not a transparent one behind a light-coloured product, which may show on black. The checker can't tell whether the product is light, so it flags transparent areas for review and scores its estimates on white.
    How it's checked
    Measured
    Source

  • Minimum size

    Applies to
    Every product image
    Level
    Required
    Rule or guidance
    Both sides at least 100 px
    How it's checked
    Measured
    Source

  • Apparel minimum

    Applies to
    Apparel products
    Level
    Required
    Rule or guidance
    Both sides at least 250 px for apparel products
    How it's checked
    Measured
    Source

  • Minimum size from January 31, 2027

    Applies to
    Every product image
    Level
    Required
    Rule or guidance
    Both sides at least 500 px; a warning until January 31, 2027, disapproval from that date
    How it's checked
    Measured
    Source

  • Recommended size

    Applies to
    Every product image
    Level
    Recommended
    Rule or guidance
    Both sides 1,500 px or more
    How it's checked
    Measured
    Source

  • Maximum pixel count

    Applies to
    Every product image
    Level
    Required
    Rule or guidance
    At most 64 megapixels (width × height)
    How it's checked
    Measured
    Source

  • File size limit

    Applies to
    Every product image
    Level
    Required
    Rule or guidance
    At most 16 MB
    How it's checked
    Measured
    Source

  • No borders or frames

    Applies to
    Every product image
    Level
    Required
    Rule or guidance
    No borders or frames around the product image
    How it's checked
    Estimated
    Source

  • No promotional text or watermarks

    Applies to
    Every product image
    Level
    Required
    Rule or guidance
    No watermarks, promotional text, retailer logos, calls to action, barcodes or QR codes
    How it's checked
    Estimated
    Source

  • Sharp photo

    Applies to
    Every product image
    Level
    Recommended
    Rule or guidance
    Use the highest-quality, full-size image; don't scale up an image or submit a thumbnail
    How it's checked
    Estimated
    Source

  • Shows the actual product

    Applies to
    Every product image
    Level
    Required
    Rule or guidance
    The image shows the product being sold, not a placeholder or generic image
    How it's checked
    You check
    Source

  • Matches the listing

    Applies to
    Every product image
    Level
    Recommended
    Rule or guidance
    The image matches the product's colour, size and variant in the listing
    How it's checked
    You check
    Source

  • One image per variant

    Applies to
    Products with variants
    Level
    Recommended
    Rule or guidance
    Each product variant has its own distinct image
    How it's checked
    You check
    Source

  • No promotional overlays

    Applies to
    Every product image
    Level
    Required
    Rule or guidance
    No promotional overlays, calls to action, barcodes or QR codes
    How it's checked
    You check
    Source

  • Product fills the frame

    Applies to
    Main image
    Level
    Recommended
    Rule or guidance
    The product fills about 75% to 90% of the frame, without added padding
    How it's checked
    You check
    Source

  • Centred and recognisable

    Applies to
    Main image
    Level
    Checker guidance
    Rule or guidance
    The product is centred and recognisable as a thumbnail and at full size
    How it's checked
    You check
    Source
    Checker guidance

  • Apparel minimum

    Applies to
    Apparel products
    Level
    Required
    Rule or guidance
    Apparel images are at least 250 × 250 px
    How it's checked
    You check
    Source

  • Only the product being sold

    Applies to
    Main image
    Level
    Recommended
    Rule or guidance
    The main image shows only the product being sold, not several variants
    How it's checked
    You check
    Source

  • Bundles and multipacks

    Applies to
    Bundles and multipacks
    Level
    Required
    Rule or guidance
    Bundles show every included item; multipacks show a single unit
    How it's checked
    You check
    Source

  • White or transparent background

    Applies to
    Main image
    Level
    Recommended
    Rule or guidance
    The main product image uses a white or transparent background (recommended)
    How it's checked
    You check
    Source

Limits of this checker

  • Reads JPEG, PNG, WebP, GIF, BMP, and AVIF; TIFF, SVG, and HEIC only where the browser can decode them. A readable file Google doesn't accept is still checked and reported.
  • Up to 100 MB per image, one image at a time.
  • The image is analyzed in your browser and is not uploaded.

Sources

  1. 2. Product data specificationGoogle rules as of September 26, 2026
  2. 3. How to fix: Image too smallGoogle rules as of September 26, 2026
  3. 4. Product data specification update 2026Google rules as of September 25, 2026
  4. 5. How to fix: Image too bigGoogle rules as of September 25, 2026
  5. 6. How to fix: Text on imageGoogle rules as of September 26, 2026

Google can change its guidance at any time.

How the checks work, and their limits

Every result says how it was established, separately from whether it passed.

  • Measured

    Read directly from the file: type, animation, transparency, pixel size, pixel count and file size.

  • Estimated

    Sharpness, promotional text or watermarks, and borders are visual estimates. For an image with transparent areas, the estimates treat those areas as white, the background Google recommends.

  • You check

    Whether the image shows the actual product and the right variant, and follows Google's guidance on promotional overlays, framing, apparel, bundles and background needs your judgement. These items stay on the report even when everything else passes.

What the checker can't see

  • The checker cannot determine your product category, so apparel-specific dimension requirements (250 × 250 px) are flagged as warnings rather than hard failures.
  • Product accuracy, variant matching, and placeholder detection require manual review because the browser cannot compare the image to your product feed.
  • Estimated results are not guaranteed Google decisions. Packaging text, printed labels, and product details can produce false positives.
  • Passing this checker does not guarantee Merchant Center approval. Treat it as a fast preflight before you submit your product data.

Google Merchant Center image checker FAQ

What does this Google Merchant Center image checker verify?

It verifies base-level technical checks like supported format, image dimensions, file size, and pixel count limits, then estimates higher-risk issues such as borders, overlays, and blur. It also surfaces manual-review items that cannot be confirmed in a browser.

Does QuickPrepMedia upload my product image?

No. The checker runs locally in your browser. Your file stays on your device.

Can this tool tell me if Google will definitely approve my image?

No. Google can still apply feed-level validation, category-specific rules, or content policy checks that a browser-only preflight cannot reproduce. Use the result as guidance, not a guarantee.

Why does the checker show an apparel warning for my non-apparel product?

The tool cannot determine your product category from the image alone. It flags images below 250 × 250 px as a warning in case the product is apparel. If your product is non-apparel, you can ignore the apparel warning. The 500 × 500 px minimum is different: it applies to every product, and the checker reports an image below it as a warning until January 31, 2027 and as a failure from that date.

What should I fix first if multiple issues appear?

Start with failed checks: unsupported format, dimensions below minimum, file too large, pixel count exceeded, and from January 31, 2027 images under 500 × 500 px. Then work through warnings such as images under 500 × 500 px (until January 31, 2027), apparel dimensions, images short of 1,500 × 1,500 px, borders, overlays, or blur.

Which files can I check?

The checker reads JPEG, PNG, WebP, GIF, BMP, and AVIF; TIFF, SVG, and HEIC only if your browser can decode them. It also checks readable files Google doesn't accept and reports them as a required fix. Files can be up to 100 MB.

Why are some results marked Estimated?

Sharpness, promotional-text or watermark, and border results come from visual estimates that can be wrong: product labels, packaging text and textures can set them off. Check estimated results by eye.

How do I check a fixed image?

Edit the image in your editor or one of our tools, save it, then choose the saved file here with “Replace image”. Images don't move between tools automatically.

Tools for fixing what the checker finds

Check another product image

Select an image to see how it measures up to Google Merchant Center's image requirements.

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